UpstreamKit

Planning & Templates

AEO Tools

A free toolkit for answer engine optimization: visibility checkers, structured data generators, crawler validators, and planning templates.

Find out where you stand

Start here. There is no point fixing anything before you know whether assistants name you today, and who they name instead.

Check that crawlers can reach you

The most common cause of invisibility is not strategy. It is a robots rule, a canonical, or a sitemap quietly doing the wrong thing.

Make yourself machine-readable

Assistants cite what they can parse and verify. These generate the files and markup that make your facts unambiguous.

Work out what to fix first

Audits produce long lists. These help you decide what actually earns a citation and what is busywork.

Plan, measure, and report

The work only survives a budget review if you can show what moved and why.

What counts as an AEO tool

Answer engine optimization needs three things you can only get from different places: a measurement of whether assistants cite you, a technical check that they can reach and parse you, and a way to decide what to do next. Most "AEO platforms" do the first and leave you to guess at the rest.

Everything here is free and runs without an account. The AI-backed tools query live data, so they take a few seconds; the generators and calculators run entirely in your browser.